The shop is in the Outremont neighbourhood of Montreal.
I stumbled upon it accidentally, by turning the corner, walked in and was immediately greeted.
It’s a small shoe shop specializing in quality children’s shoes.
The lady lets you browse and, when you’re ready, she personalizes the experience, asking:
- How old is your son?
- What is his current shoe size?
- When will he be needing this shoe?
- Is his ankle on the smaller or larger side?
Once she knows more about your child, she gives you specific pointers:
- “When he tries the sandal at home, make sure there is some space between his big toe and the shoe, as he’ll grow in three months”
- She informs you that “children can change shoe size in the span of three months”
- And asks you to “check the space around his ankle, once the sandal is strapped”
As soon as you’re equipped with the info, she tells you about their website. Quickly shows you how easy it is to browse for: “sandal,” “boy,” and see more options.
Asks if you’d like to provide your email to receive their newsletter (of course you do, they are so knowledgeable).
Puts their business card in the your bag, so that you remember the shop’s name.
Tells you they’re also on social.
Top Takeaways for Your Brand
- Give people space to get acquainted with your services or products, but be present and don’t stay too far
- Ask questions about their very specific situation and listen
- Solve their problem by personalizing the experience
- Give them additional info they haven’t thought about
- Ask them to follow you for more helpful advice
- Don’t forget to capture their email address (your goldmine moving forward)
- Keep the conversation going with a helpful newsletter, for example
It really is that simple.
This local, and very little, shoe shop around the corner understands the difference a human connection can make.
Their added value is immense. Their personalization, spot on.
When storytelling meets brand, sparks fly. 