About

My passion: the right word at just the right spot. To trigger that aha moment.

To drastically shift thinking.

My story begins in Belgrade. Takes me to Montréal.

Involves immigration, a distant civil war, and degrees in English Literature and Philosophy.

Turns into a passion for words. Stories.

I’ve been working in Communications / Marketing / Business Development / Copywriting for over 14 years, having started at one of the largest IT companies in the world.

I dipped a foot in entrepreneurship once, but it wasn’t the right time. Or so goes the story I told myself.

I’m currently work in Business Development at a law firm, so I know a thing or two about sales. Customers. Profits. Market Share. And remaining top-of-mind.

Yes–those are essential for a business and a brand.

But more important are the stories.

They’re the ones that drive the sales. And the customers.

It all starts there: with the human. The imperfect.

The raw.

I’m a also creative writer. You can google me some more, if you wish.

This, however, is a space where I share my passion about storytelling in order to help your brand thrive.

Let’s connect. I’d love to hear your story:

connect@brankapetrovic.com